Amarula embodies generosity of spirit – a warmth that comes from coming together – be it in celebration or for a common good enriching the lives of people, our communities and our planet.

Protecting the plant and species that inhabit our earth are important to us and are among the ways we ignite our marula spirit. It’s behind our commitment to sustainable partnerships with communities that harvest the distinct and signature marula fruit featured in each bottle, our commitment to protecting elephants and our product innovations such as Vegan Certified Amarula plant based.

Championing the greater good and promoting prosperity is embodied in our support for the Handwork Hub. This initiative supports the employment and success of black-owned entrepreneurs in South Africa with families prospering physically, mentally, spiritually, socially, and financially. It’s one of many ways we’re investing behind empowering people and strengthening communities.

We’re proud of our recent support of Canadian food banks, and organizations like Second Harvest Canada focused on food rescue. We will continue to be guided by a profound commitment to Africianubuntu (I am because we are).